April 23, 2017

Using Azure Cognitive Services to do sentiment analysis of your brand in social media.

Great turnout of fifty attendees at the Global Azure Boot Camp in Chicago on Saturday, April 22nd, 2017! Jaidev did a presentation and demo on using Azure Logic Apps, Functions, and Cognitive Services to do sentiment analysis of your brand in social media. For example, during marketing campaigns, you can measure and monitor your marketing campaigns to see how well they are performing by using sentiment analysis on Twitter Tweets. In addition to dashboards displaying sentiment, you can route negative feedback to an internal channel used by your company employees so that they can review and take some action on the negative Tweets. Deck and hands on lab to build the demo can be found here.

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